(Brief set by Purple Circle)
A conceptual design for Nottingham community housing association’s anual report 08/09. The idea is themed on a cardboard box, symbolic of people moving house, which is appropriate to the NCHA who aims to provide affordable housing to those in need. The design uses the symbols which come on cardboard boxes as visual puns relating to the information on the page. A series of these symbols have the versitality to be applyed throughout the report not just the ones in these examples.
The front cover for this report is made from cardboard with the design silkscreened onto it. The inside pages are printed onto an uncoated paper to give a rough, textured feel, similar to that of cardboard. I wanted this report to have a slightly gritty feel to it to relate the senses to a cardboard box and the connotations which go with that. I largly looked at the work of Vincent Frost for inspiration on how to do this and for innovative layout ideas. The report is landscape to give the shape of the side of a box and to add to the feel of opening to reveal the contents.
