As this week is my last of working PT at Monsoon Accessorize I felt it was quite apt to post about Monsoon's new rebrand. Founded in 1973 by Peter Simon, Monsoon began as a market stall on Portabello Road. With a focus of selling clothes from an ethnic origin made with unusual and colourful fabrics from far away places, Monsoon has always had a hippy vibe!
Now with this refreshed identity, the brand has finally been brought into the 21st Century. The old logo had felt dated for quite a while, this new logo works beautifully as it feels contemporary, feminine and still remains true to its roots with ornate curves to the M and N. The use of colour also feels much fresher and up to date with a peachy pink used with golds and creams - beautiful! The new Spring 2011 campaign, pictured above, stars Lily Donaldson and was photographed by Camilla Akran, resulting in some gorgeous imagery. You can pick up one of these lovely, large look books in store now.
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