I spent most of Saturday afternoon with the latest edition of the beautifully designed ELLE Collections. The magazines' bi-annual guide to the catwalk, has a more experimental approach to mainstream publishing, resulting in some really lovely spreads. Lots of cut out images, full bleed photographs and layering of type over image. Divided into 11 chapters, each is printed onto a different stock and has its own look and feel. These are just a few of my favourite spreads... (I'm also a fan of the Prada Banana!)
"ELLE Collections is unlike any other newsstand magazine in this country. As well as being a tool for the fashion industry due to the breadth of information from the runway shows and the exclusive access to designers it also has very high production values and an extraordinary approach to design and layout. I am extremely proud of it as ELLE Collections is produced by a small team alongside production of the main issue of ELLE. It is close to all our hearts. To evolve the magazine and celebrate its 10th issue we have also produced an iPad app ‘ELLE Collection - The Preview’, our first foray into the world of editorial apps." - Lorraine Candy, Editor-in-Chief
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