I have been meaning to blog my appreciation for French Connection's SS11 campaign for a little while, and walking past this billboard everyday this week prompted me to do so!I think this is a really interesting concept, based on the masculine/feminine identity. A 'Man Camp' was set up on the island of Malta and 'Woman Camp' on the island of Gozo, created to discover the identity of men and women and men in the 21st century. They were ordered to do a series of 'manly' or 'womanly' tasks such as ride a horse into the sea and wrestle a biker. The result is a series of tongue in cheek, quirky and cool images. These are a few of my favourite, I think they are really fun, even if they don't make a lot of sense!
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